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Strategic Planning

Good planning is crucial for the success of any organization.  Operational plans for financing, marketing, staffing, technology and other functions provide a road map to help you determine what you need to do each step of the way in order to achieve your short- and long-range business goals.

The real value of strategic planning is not in developing a plan per se but in setting aside the time to do strategic thinking—stepping away from the day-to-day operations of your business to consider the larger picture.  Thank you to all of those who participated in our first chapter wide conference call.  The board heard your suggestions and has implemented the following strategic plan for 2010-2011:

Goal 1   Increase Interior Design and Business Related Skills and Opportunities
Objective 1 Provide Professional Education and Training
Strategy 1 Organize Educational Programs for Members Team
Tactic 1 Provide CEU’s at Annual meeting Past President
Tactic 2 DCC to organize one CEU locally, using DSS, min 15 attendees Professional Development Director, Director At Large
Tactic 3 Encourage participation in online CEU’s/webinars offered by ASID and other Professional organizations Communications Director
Strategy 2 Promote advancement to Professional Status
Tactic 4 Provide funding to ensure that STEP takes place Professional Development Director
Tactic 5 Organize/sponsor travel costs, accommodations as required Professional Development Director
Tactic 6 Alternate STEP between SLC and Boise Professional Development Director
Strategy 3 Facilitate Regional Events
Tactic 7 DCC to organize minimum of one social/networking Design Community Chair
Tactic 8 Encourage members to submit events on website ALL
Tactic 9 Encourage IP members to sponsor programs in local areas Design Community Chair
Strategy 4 Provide Student Events at Annual Meeting and through Design Community Chairs
Tactic 10 Include student feedback in planning of Annual Meeting Student Rep to the Board, Past President
Tactic 11 Promote and reimburse travel to schools by professional members Student Rep to the Board, Professional Development Director
Tactic 12 Promote Real World Design Week Student Rep to the Board, Professional Development Director
Objective 2 Support and develop Industry Partners as resources for events
Strategy 1 Recognize  Industry Partners and their contributions to ASID membership
Tactic 13 Promote/feature IP members who sponsor Annual Meeting on Chapter Website Communications Director
Tactic 14 Encourage members to support IPs and indentify themselves as ASID ALL
Tactic 15 Organize regional IP Thank You luncheon Design Community Chair
Strategy 2 Reinforce IP member benefits
Tactic 16 Provide access to members through contact information President
Tactic 17 Facilitate opportunities for educational programs and networking events Design Community Chair
Tactic 18 Facilitate opportunity for link from chapter website to IP members website Communications Director
Objective 3 Monitor and Support Interior Designer Right to practice
Strategy 1 Support Legislative activities in all four states
Tactic 19 Review requests for funding from Local Coalitions President Elect
Tactic 20 Encourage ASID representation on all Local Coalitions President Elect
Tactic 21 Legislative check off/Assessment funds sent to coalitions Financial Director
Tactic 22 Send Representative from Coalitions to Legislative Symposium President Elect
Goal 2   Communicate effectively and efficiently with members, related organizations and the public
Objective 1 Maintain clear and accessible communications channels for members, IPs and students
Strategy 1 Facilitate communications to and between members Team
Tactic 23 Standardized regular email communications Communications Director
Tactic 24 Printed directory, A-Z, with membership type, handed out at Annual Mtg President
Tactic 25 Encourage and advise members to update info in National Directory Communications Director
Tactic 26 Include link to National Website for member directory Communications Director
Tactic 27 Include printed directory in new member packets Membership Director
Strategy 2 Update and maintain chapter website
Tactic 28 Fund website hosting and maintenance through sale of profiles Communications Director
Tactic 29 Add link to ASID Connex on website Communications Director
Tactic 30 Continue to update website and tabs Communications Director
Tactic 31 Have Interior Design information for public on website Communications Director
Tactic 32 Facilitate members to enhance/purchase member profiles Communications Director
Strategy 3 Welcome New Members
Tactic 33 Notify DCC of new members Membership Director, Director At Large
Tactic 34 New members receive coupon for 50% off first local ASID CEU Membership Director, Director At Large
Tactic 35 Send new member packet Membership Director, Director At Large
Tactic 36 Announce new members at Annual meeting President, Membership Director
Strategy 4 Communicate with related organizations
Tactic 37 Develop contact list of local related organizations Design Community Chair
Tactic 38 Send invitations to RO’s for distribution to their members Communications Director
Tactic 39 Distribute invitations to events from RO’s Communications Director
Objective 2 Develop Public Relations Program to raise profile of ASID
Strategy 1 Chapter Activities and Events
Tactic 40 Utilize National Branding Graphic Design Services Communications Director
Tactic 41 Hold Design Competition and publicize winners Director At Large, Communications Director
Tactic 42 Announce advancement to Professional President, Membership Director
Tactic 43 Create list of local media outlets for press releases Communications Director
Strategy 2 Member Public Relations
Tactic 44 Presentation by local PR about PR Past President
Tactic 45 Links on Chapter Website to PR information Communications Director
Tactic 46 Facilitate members submission of announcements/articles on website Communications Director
Tactic 47 Have list of local media outlets for press releases available to members National, Communications Director
Objective 3 Support Student Chapters
Strategy 1 Maintain communications with Educators and Students Team
Tactic 48 Identify and publish Educator and Student contact at each school Student Rep to the Board
Tactic 49 President to contact department heads President
Tactic 50 Student chapter leadership to meet at annual mtg Student Rep to the Board
Strategy 2 Encourage participation in Chapter Events
Tactic 51 Include student chapters in all event invitations Communications Director, Student Rep to the Board, Design Community Chair
Tactic 52 Provide student oriented events at Annual meeting Past President
Tactic 53 Have reduced pricing for students Design Community Chair, Past President
Strategy 3 Update and Maintain Student Section on Website
Tactic 54 Post internships and job tips Student Rep to the Board, Communications Director
Tactic 55 Post  contact info for student chapter boards on Website Student Rep to the Board
Tactic 56 Facilitate posting of events/announcements on website Student Rep to the Board
Goal 3   Structure the Chapter to efficiently and effectively fulfill our mission and meet our member’s needs
Objective 1 Evaluate and maintain a Board, using the Core Standards as a guideline
Strategy 1 Provide Board Training Team
Tactic 57 Send board members to CLC President Elect, President Elect-Elect
Tactic 58 Outgoing leadership to mentor incoming leadership President Elect
Tactic 59 Hold board retreat before taking office President Elect
Tactic 60 Send President to President’s Forum (February) President
Strategy 2 Prepare Strategic Plan and Work Plan/Budget
Tactic 61 Hold Strategic Planning meeting in Spring, submit to board for approval President Elect
Tactic 62 Hold Work Plan/Budget meeting in Summer, submit to board for approval President Elect
Tactic 63 Submit SP/WP/Budget to National by September 1 President Elect
Strategy 3 Have regular contact between board members
Tactic 64 Hold in person board meeting at Annual Mtg, SP, WP ALL
Tactic 65 Schedule conference calls as required President
Strategy 4 Fill 4 board member positions – Director At Large to take DCC positions (1 per state)
Tactic 66 Finalize Job Description Professional Development Director, President
Tactic 67 Participate in Board Meetings Design Community Chair
Tactic 68 Develop committee to help with role Design Community Chair
Tactic 69 Encourage participation in community projects Design Community Chair
Objective 2 Maintain and expand membership
Strategy 1 Maintain existing membership and increase overall membership in four states
Tactic 70 Monitor renewals and contact members re retention Membership Director, Director At Large
Tactic 71 Identify and contact prospective members ALL
Tactic 72 Make presentation to Seniors about advancing to Allied President
Strategy 2 Survey existing membership
Tactic 73 Hold Strategic Planning Listening Session – Conference Call President Elect
Tactic 74 List planned activities and opportunities to volunteer Past President
Tactic 75 Questions on previous events Design Community Chairs, Committees
Objective 3 Maintain Fiscal Responsibility
Strategy 1 All events and activities to have a board approved budget Team
Tactic 76 Committee to submit budget to board before any commitments for event Design Community Chairs, Committees, President
Tactic 77 Track income and expense by event by committee Design Community Chairs, Committees, President
Tactic 78 Email reimbursement requests within 30 days/Reimbursement check sent within 30 days ALL/ President, Financial Director
Strategy 2 Adhere to Chapter approved budget
Tactic 79 Distribute copies of budget to all board members for approval President Elect
Tactic 80 Include budget information as appropriate in Board Mtg Status report Financial Director
Tactic 81 Receive allocations from National on quarterly basis – Set up direct deposit Financial Director
Strategy 3 Maintain good financial records
Tactic 82 Have bookkeeper prepare quarterly reports Financial Director
Tactic 83 Have tax expert prepare annual tax return Financial Director